They often call the kids clubs "animation" and most campgrounds have them for free in the summer and often also on the weekends all year round, especially in the luxury European campgrounds. They actually often have "animation" activities for adults as well, but we have yet to participate in that. Some of the places really get carried away with Disney-like mascots dressed in costumes and have everything from learning-to -sail lessons to archery, but we usually prefer less animation focused campsites as they are often geared to families that basically spend their whole vacation/holiday just at the campsite and we tend to want to tour some.
Our 9 year old Mozart really loves kids clubs and is even planning her up coming birthday celebrations in Barcelona around starting the day with some bingo at the kids club of our favorite Barcelona beach resort . She also really loved our month in Dubrovnik because she adored the kids club there and their free daily ice cream time. Most of the photos here though, are from a recent stop in the south of France because the kids club was right across from us, so easy to grab some pictures. Usually the assistants who watch and entertain the kids speak several languages as the group of kids in Europe campsites usually speak several different languages and are from several countries. Thus we also like it as a way to immerse into a language and finding ways to communicate, connect and have fun with other kids even when one does not share a language in common.
This was not a thrilling campsite or location in Agde, France, called Le Neptune, but it was decent and Mozart so loved the kids club that we stayed extra days and let go of some of our plans for the area. We were very comfortable under some shady trees near the Midi canal, and we could relax in our lounge chairs or do some work online outside at our campsite with the cheap wifi while we watched her at the kids club, ride her bike around or go to the pool with her new friends at the life-guarded pool, between family swims or explorations around the area.
Most of the kids and people at the campsite were French, but there were a few from Holland or Germany, so mostly the assistant talked to the kids in French. Luckily, she was also fluent in Spanish and knew some English, so she helped Mozart ( and the others) when needed. During the time we were there, they made a lot of craft projects like bead bracelets and a mask for a performance they did, played many group games like "duck,duck, goose" which is "tomate, tomate, kitchup" in French or musical chairs etc., baked a cake together and learned a group dance together that they later performed for all the parents all dressed in certain colors with their masks.
Simple camp-like activities, but a great way to help the kids connect and have a place where they can join in and come and go as they please. I was happy that Mozart was getting nicely immersed in French and learning more French words and she was happy meeting new friends and always having fun things to do. They sometimes went off to a large field area where they played more games and soccer as part of the kids club. In Barcelona sometimes they go as a group to the zoo on the property, play games on the soccer/basketball/ball courts or go butterfly hunting etc.
Campgrounds in Europe are a little like safe small neighborhoods where kids can roam about freely and most people are on vacation/holiday so are in good moods to enjoy life. Often they also have kids club dances in the evening as well that kids from toddlers to teens participate at ( although the toddler version starts earliest and teens last the latest). The macarana is a big hit at many campsites, especially with the tween set and Mozart loves it.
You really can't beat these free kids camps if you are doing long stay travel in Europe. Your kids will love them and it's also a good time for the parents to get a little work done or just read a good book without interruptions. Many of the families don't camp at all, but stay in the bungalows or cottages by flying or driving to the campsite for a family holiday or vacation. ( Europeans tend to call vacations holidays, so we've gotten really use to this term now). Have you tried them out?